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Thursday, August 13, 2009

Serato

So people understand why the last post means so much...

Serato is the DJ software that every deejay uses, from Fashen to Jazzy Jeff to us to EVERYONE. They have a service that anyone who registers their Serato gets signed up for, called WhiteLabel (based on the old concept of vinyl pressing with no label on the record for demo and promos), and the HUGE Serato community interacts with on the daily. Custom edits, remixes, new singles etc. its a major tool for labels to get their music to the deejays.

We debuted this week at number 2 on their charts. We're the only independent artist in the top 10. It's Jay-Z then SILVER MEDALLION. This is INSANITY for us to try and comprehend the impact. This is a community made up entirely of deejays, and they're making our record one of the most in demand dj record IN THE WORLD. Much love to Serato!

Everyone talks about how our image and style have gotten us this far, and that's bullshit. Icing on the cake, these songs are HIT RECORDS and we have a great team of hard working indie family who put our music to the masses.

We wrapped our video shoot for Gravity last night, Giulio says its the best things he's done in a long time, we're creating a blueprint here that artists would do well to follow, this is no longer about breaking ground in Arizona, but about breaking ground in the INTERNATIONAL music business. Our songs and imagery are on par with the top artists in the music game, from sound to style to hit potential to our videos. And now we're posed to change the way EVERYONE in the music industry thinks about how to break an act. This is Drake shit right here... The kind of work put in that gets labels fighting over how much up front money they can put up to get you to sign.

Watch me do me out here, I got too much momentum moving in my direction to lose...