Long day, valuable though.
Sat down at the office and discussed the PR plan for Silver Medallion. Learned a lot about PR, most interesting was discussion about creating a storyline through press releases. The press person writing about us should be able to hop on the newswire or google, look at our previous releases and track our progress from inception by press-worthy action postings. This creates a bands story for press world. Which is cool, our press goes from our popular local song, to our club popularity, to our mixtape release, to us winning the Vanguard contest, to us going to Hawaii, to us dropping our album etc. They key is to keep the stories interesting and relevant.
Learn something every day.
