Branding in the world today is getting pretty ridiculous, I went to eat a toaster waffle this morning and found Pillsbury had actually stamped their doughboy into the side of each waffle. While I did feel satisfaction actually eating the doughboy (reminiscent of that strangely pleasant feeling of biting the head off of an animal cracker). I don't know what long terms consumer effects that this logo usage will have on children, but at some point its gets a little out of hand.
Off to North Carolina tomorrow.
